UP YOUR ALLEY
SUNDAY 7/27/25 11 AM - 6 PM

EXHIBITOR LOAD IN

New for this year:
Split entry times - Each booth is assigned a 7am or 8am check-in at one of two entry gates. Use the same assigned gate for load-out. Time and gate assignments are at the bottom of this page.

Check-in with QR code at entry gate - Sign in to Eventeny/Participate/Your Applications/Up Your Alley 2025 and scroll down to your QR Confirmation Code (You may download the free Eventeny app on your phone, or take a photo of your computer screen, or print your code). We will scan your code for entry at your gate.

Tables and chairs - You will pick up your prepaid rentals at our Site Operations Center located in the lot at 1401 Folsom at 10th Street. That location is staffed if you need assistance. 

Wifi - When you are on the fairgrounds, look for the network: 2025UYA PW: folsomstreet (or scan this code):

How to scan a QR code on a phone without using another phone

GATE ASSIGNMENTS:

If your booth number begins with F (for Folsom) or D (for Dore), you are in MAP ZONE A. Enter Folsom from 11th Street (line up on 11th from Harrison).

If your booth number begins with T  (for Tenth Street), you are in MAP ZONE B. Enter from Howard at 10th Street (line up on Howard).

*REMINDER: No electricity will be provided. Gas generators and amplified sound are not permitted on the fairgrounds.*

LOAD IN:

Fairgrounds open to walk-on exhibitors beginning at 7AM (you may come later, but must be completely set up by 10:45AM). Check-in with staff at any entrance or text Jukie at 415-850-9172.

For exhibitors driving onto the fairgrounds, line up at your assigned gate entrance at the assigned time.

If you are not in line by 8:50AM, you are considered a NO SHOW and your reservation will be canceled with no refund.

You must drive slowly through the fire lane behind a walking assistant. If you do not arrive with a person who can perform this function, we will provide one for you.       

DO NOT BLOCK FIRE LANES

If you paid for rental of a booth structure it will be onsite and set up.

You are expected to unload, move your vehicle off the fairgrounds, then setup.

You must have your vehicle off the fairgrounds by 9:30AM.

If your booth is located on Dore, exit at Dore and Howard.

If your booth is located on Folsom, exit at 9th and Folsom. 

If your booth is located on 10th above Folsom, exit at 10th and Howard.

If your booth is located on 10th below Folsom, exit at 10th and Harrison.

Setup should be complete by 10:45AM.

PARKING:

Street parking may be available. Most parking meters aren’t active on Sundays, but read all signs. Don’t leave anything of value in your vehicle.

To find, price, and book a parking lot space, try SpotHero. We recommend setting up an account ahead of time.

LOAD OUT:

Teardown at the end of day begins at 6:00PM and must be complete by 7:30PM.

Vehicles are allowed back on the fairgrounds only when event security and SFPD declare that it is safe for them to enter (usually around 7:00PM). 

Vehicles are to enter at the same intersections used for load in.

When your vehicle arrives at your booth, you should already be packed and ready.

If your booth is located on Dore, exit at Dore and Howard.

If your booth is located on Folsom, exit at 9th and Folsom. 

If your booth is located on 10th Street above Folsom, exit at 10th and Howard.

If your booth is located on 10th Street below Folsom, exit at 10th and Harrison.

NEED HELP?
HAVE QUESTIONS?
TEXT 415-552-3247

GATE A

7 AM

A. Russell Design F21
Bare Chest Calendar F17
Bunker Gear F39
DOLT F44
Emma Alamo F26
FAVE D05
Foundations F30
Gooch Photography F23
Idol Hands F42
KINK3D F9/11
LDG Clothes Check D01
Lycantasy F34
Mischief Masks F28
Paraphilia Toys F37
SFCHC F1/3/5/7
Scenic Cruising D12
SKIN ON SKINS F46/48
Soap by Moltazdesign D08/09
The Spooky Haus D02/03
The Leather Boy D33/35
Tribal Son F19
Twisted Jezebel F32

FOLSOM/11TH

8 AM

BEARPAD F40
BearThug F41
Bitches Love Leather F45/47
Dirty Panda Ceramics D11
Dough It Up! Bakery D04
Fans of Urban Nudism D13
Fair Merch and Info F06/08
Friendly Toys F25
Gaylesta, Inc. F27
KaySugars F38
Kink Store F36
SFLCD F22/24
Mr. S Leather F13/15
Sakura Can Paint D07
SF K9 Unit F/J
SF Public Health F02/04
Full Queer F18/20
The Crafty Hedonist D10
The Infernal Farmhouse D06
Thekinkshop.com F29/31
Tree Twins Pillow Party F43

GATE B

HOWARD/10TH

7 AM

Barbarian Designs T11
BDSM Glass Arts&Crafts T49
Breathe Toys T22/24
Corpse house T31
Demon Kitty T38
Double Down T33
Exquisitely Emptyy T40
Bootblacks and Barbers T08
Hard Pressed SF T18
Hitchin Bitches Bay Area T20
Impulse SF T50/52/54/56
Legion Of Fantasy T45
Liquid Nymph T43
Marquis Leo T27/29
Metals by Nature T13
NYXA T47
Off Kilter Kilts T34
Physique & Fantasy T36
Stained Glass Mommy T15
The 15 Association T60
The Mr She- Leather T17

8 AM

Alexandra Von Burg T39
Alfons Dovana T51
Amarrado by angelo T28/30
Bator Balm T57
Bearly Covered Clothing T19
CA Emerging Infections Program (CEIP) T55
Chi Stylezs Life Stylezs T26
Femmmeow T10
House Of Wolfram T23/25
Lucifire Candle Co. T42
Mischief Manor Makers T21
PantherProwLs Enterprises T35/37
Raptrix T12
Regally Wild T44
Rhea Adri Art T16
San Francisco Suicide Prevention T14
Stopgap T53
SF Fog Rugby T59/61
Tibetan Golden Lotus T41
Txutxo Perez Art T32
WOMBAT T07
BunnyFlogger T46/48
Yellow and Black Group T58