SEX SELLS!

FOLSOM STREET can offer your brand a partnership with a global icon of self expression. Since 1984 our infamous events been drawing an audience from around the world to the largest street fair in California. Our flagship event, Folsom Street Fair is a 14-block takeover with seven stages attracting over 250,000 attendees. Our yearly lineup of events span from June to October, alongside the Folsom Street Community Center in SOMA. With a total annual reach of 300,000+, we offer brands exclusive, tailor-made access to a loyal audience that values liberation and authentic expression. Your sponsorship isn't just a logo; it’s part of our movement.

OPPORTUNITIES FOR BRAND EXPOSURE

SOCIAL MEDIA
REACH: more than 100K on Instagram and Facebook

WEBSITE
More than 3.5 million pageviews a year

SPONSORSHIP PACKAGES

SPONSOR FOUR FOLSOM STREET EVENTS IN 2026 (BEST VALUE)

$22K+

• LISTED AS PRESENTING
• Booth at fair(s)
• Full page in fair guide
• Banners hung at fairs
• Featured posts
• Logo on website
• Premium ad on website
• Featured e-blast
• Logo on print media
• Logo on event banners
• Logo on Center wall
• Reach out for MORE!

6/27&28/2026 - 50K+ ATTENDEES

ANNUALLY, FOLSOM STREET’S EVENTS REACH ABOUT 300K PEOPLE, BRINGING VISITORS TO SOMA AND SAN FRANCISCO FROM AROUND THE WORLD, PRODUCING $250,000,000+ IN TOURISM DOLLARS!

MEANINGFUL, DIVERSE, EQUITABLE ENGAGEMENT SUPPORTS TRUSTED BRANDS

FOLSOM STREET HAS SUPPORTED:

SHANTI PROJECT
SF GAY MEN’S CHORUS
CASTRO COUNTRY CLUB
HOSPITALITY HOUSE
SISTERS OF PERPETUAL INDULGENCE
ALRP
PRC
FRAMELINE
FOG RUGBY
LEATHER & LGBTQ CULTURAL DISTRICT
GAY ASIAN PACIFIC ALLIANCE
CHEER SF
LEAGUE OF WOMEN VOTERS OF SF
BERKELEY ALL BLUES WOMEN’S RUGBY
SOL SISTERS
QUEENS OF THE CASTRO
SF INFERNO SOFTBALL
IMPERIAL COUNCIL OF SF
SF TSUNAMI WATER POLO CLUB
AND SO MANY MORE!

VISITORS at our yearly events and community center give a big boost to local businesses such as bars, cafes, retail stores, and restaurants, as well as local leather, sexuality focused, and LGBTQ2S+ businesses. As we’ve grown over the years we have created and maintained an exceptional level of community engagement and volunteer support. Our record attendance in 2025 means our audience is still growing!

Our events raise funds to support both the year-round space for our communities to gather, and our partnership with other nonprofits serving our community. We have raised more than $8 million since our inception in 1984. We’ve built relationships with hundreds of nonprofits and are transforming the way that we engage and work collectively.

The services we offer since founding our center in 2021 include ongoing educational, social, arts and cultural events, serving groups and organizations that otherwise are being priced out of San Francisco. Each partnership is selected for the greatest positive impact.

YOU WON’T FIND MORE BANG FOR YOUR BUCK!

Our legacy in the community, in the city of San Francisco and worldwide, is why we have been able to survive, thrive, and bring our events back stronger than ever. The support from our sponsors is why we’ve been able to establish a YEAR ROUND space for our organization to serve the community and to stay strongly rooted. Celebrating 42 years this year, our annual fair will be legendary as usual! Keep San Francisco - and the whole world - kinky and proud by sponsoring Up Your Alley 2025, Folsom Street Fair 2025, the Folsom Street Community Center, and all the work of the Folsom Street nonprofit.